2023 State of Mobile Deep Linking

In this comprehensive report, we present a first of its kind, in-depth analysis of success rates associated with mobile app deep links.

What’s in the report?

Our study included the top apps from each major vertical, popular channels spanning search, social media, email, and SMS, as well as devices running on both iOS and Android operating systems.

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How Mobot Works

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State of Mobile Deep Linking: A Landmark Report

By examining extensive data sets and assigning unique scores to each app, we unveil intriguing, and at times surprising, patterns and trends that highlight the good, bad and ugly of deep linking implementations.

From popular social media platforms to email campaigns, search engines, and beyond, we examine how deep links fare across diverse channels, enabling you to assess and optimize your app's outreach strategies.

Furthermore, our report delves into the performance of apps across various verticals, empowering you to uncover industry-specific insights and capitalize on successful practices.

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Discover Why Mobot Is Different

There's a lot of ways Mobot is different, and separates itself from the pack. It isn't just a pretty new UI on top of the same tools - we're redefining how mobile apps are tested.

Physical Testing on Physical Devices Icon

Proprietary 4th Test Driver

Mobot uses robots to automate physical testing, a proprietary 4th test driver technology, on over 200 mobile devices. Supervised by humans, the robots automate business-critical test scenarios, capture results, and integrate into your release process.

Real Physical Devices

Our robots test like a human. They tap. They swipe. They toggle between two phones, between apps, and third party devices. Mobot uses over 200 physical Android and iOS phones to execute tests just like a human would, without the excessive limitations of emulators.

All Signal. No Noise.

All Mobot customers are assigned a Customer Success Manager who verifies robot test results, and helps you get the most out of Mobot. You get the best of both worlds: efficiency and speed of automation, with the judgment and verification of manual testing.

Robots Like Boring Tasks

Robots are the perfect solution for tedious, monotonous, repetitive work. Mobot’s approach to mobile testing ensures your test cases are executed perfectly every time, and your team is free to work on higher value tasks. Spend much less time QAing your applications.

But how does it work?

With our 6-step process, you’ll have robots testing for you in no-time.
STEP 1
Record a Video of Your Test
No coding. No writing out test plans. Just record a video of the test you'd like to run. It couldn't be any easier or faster.
STEP 3
Mobot Converts to Test Plan
The Mobot team will take your test plan and convert it into an automated test using the Mobot platform and mechanical robots.
STEP 5
Review Actionable Test Results
View side-by-side test reports in the Mobot platform. Compare the baseline with test results, pass or fail flags, and bug notes from your CSM that ensure noise is eliminated.
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STEP 2
Upload & Customize Test Options
Using Mobot's self-serve test plan tool, you can upload your test video and tell us exactly how you want the test to be run: iOS vs. Android, specific devices, specific OS, etc.
STEP 4
Robot Testing...Commence!
We unleash the robots to test your mobile app according to the test plan, and record all results, data, and reports within the Mobot platform.
STEP 6
Fix Bugs & Release with Confidence
Using your Mobot test report you can quickly identify bugs to fix, and release to the app store with confidence.
STEP 1
Record a Video of Your Test
No coding. No writing out test plans. Just record a video of the test you'd like to run. It couldn't be any easier or faster.
STEP 2
Upload & Customize Test Options
Using Mobot's self-serve test plan tool, you can upload your test video and tell us exactly how you want the test to be run: iOS vs. Android, specific devices, specific OS, etc.
STEP 3
Mobot Converts to Test Plan
The Mobot team will take your test plan and convert it into an automated test using the Mobot platform and mechanical robots.
STEP 4
Robot Testing...Commence!
We unleash the robots to test your mobile app according to the test plan, and record all results, data, and reports within the Mobot platform.
STEP 5
Review Actionable Test Results
View side-by-side test reports in the Mobot platform. Compare the baseline with test results, pass or fail flags, and bug notes from your CSM that ensure noise is eliminated.
STEP 6
Fix Bugs & Release with Confidence
Using your Mobot test report you can quickly identify bugs to fix, and release to the app store with confidence.

Robot-Powered Automation Drives Results

Mobot’s cutting-edge robotics and AI are transforming automation for companies like yours. From faster releases to fewer bugs and significant cost savings, here’s how Mobot is driving real results for teams across industries.

35M+ MAU (monthly active users)

How Rappi Scaled Martech QA with Computer Vision and Robots

Rappi partnered with Mobot to streamline testing for hundreds of marketing workflows, including complex handoffs between websites, ads, and the Rappi app. By using robotic testing and computer vision, they resolved "silent" conversion drops, boosting app performance and conversion rates, turning QA into a revenue driver.

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Batch partners with Mobot to eliminate manual testing across thousands of mobile test cases

"I think there’s a use case for Mobot for anyone who’s building mobile apps…it is like 100% a no-brainer from my perspective. If you’re dealing with push notifications, SMS, anything that’s mobile device specific, I think that’s where Mobot really excels."

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300M+ MAU (monthly active users)

How a Top 10 Social Network Bolstered User Activations with Deep Link Monitoring

After partnering with Mobot, a top 10 social network quickly overcame more than 600 deep link challenges, transforming app usability in under four months. This partnership led to higher user activation rates and allowed the team to reallocate their efforts towards innovation, significantly minimizing the need for manual tests.

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